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How to Laser Target Your Ideal Audience Using Market Research?

Marketing is becoming more competitive. Companies compete for people’s time, attention, and, eventually, their money daily. Every day, massive amounts of content are created. From videos, blogs, and podcasts to traditional print media and even Championship Game advertising, there’s something for everyone. It is important to ensure that your marketing techniques are as engaging, practical,…

Marketing is becoming more competitive. Companies compete for people’s time, attention, and, eventually, their money daily. Every day, massive amounts of content are created. From videos, blogs, and podcasts to traditional print media and even Championship Game advertising, there’s something for everyone.

It is important to ensure that your marketing techniques are as engaging, practical, and cost-effective as feasible. If you want to reach your target audience, you should have previously researched to figure out who your buyer personas are (s). You have no idea who your target audience is unless you have that information.

Make sure you know who they are, what their concerns are, and put yourself in their shoes. You’ll be able to create a purposeful and detailed approach to get your message and products to the people who desire them if you follow such an approach.

When you’re getting started, these are some helpful questions to ask yourself:

Do you know who your ideal customer is? Have you given them names and backstories to give them more personality?

Who are the demographics? What is their age, gender, occupation, and income, for example?

Evaluate their concerns; are you addressing them properly?

Psychographics: What are their thoughts? What are their passions, values, attitudes, likes, and dislikes, among other things?

What do they do in terms of behavior? What media do they consume? Is it a paper-based or a web-based program? What websites or publications do they consider to be trustworthy?

Promotion vs. Content

Building an audience that trusts and depends on your products and services require high-quality content. Making trustworthy and shareable resources will ensure that your material works for you, but if no one sees it, all of your hard work will be for naught.

Any successful brand understands the importance of promoting and marketing its content. According to the 30 – 70 rule, you should spend 30% on content creation and 70% of your time advertising it.

Detailed client profiles and target market segmentation.

Now that you know what you’re selling, it’s time to find out who would be the best fit to buy it. Analyze demographic and psychographic data to identify consumers who require your products and services.

  • Age, gender, location, income, education, occupation, marital status, and ethnicity are all factors to consider under Demographics.
  • Interests, behavior, lifestyles, attitudes, personality, and values are all psychographics.

While demographics give an impression of an ideal consumer, psychographics explains why they are a good fit for your target market. They work together to immerse you in their decision-making process and the psychology behind it.

Arrange your data in such a way that you can spot trends and patterns in both sets of data. These patterns will assist you in identifying commonalities among your audiences and categorizing them into appropriate divisions.

To create customized marketing campaigns, create complete personas for each of the categories and give them a name.

Engage your target audience in thorough research.

Marketing messaging gets more specialized and thus more converting when you have a deep understanding of your target demographic. Identify your market research participants using your buyer personas, which are a collection of people who will interact with you to demonstrate their qualities, decision-making process, challenges, and purchasing habits.

So, how are you going to choose your participants? Look for individuals who have recently bought from you or communicated with you. Make a list of people who were actively evaluating your product but did not buy it.

Contact your followers on social media.

Inform your social circle, coworkers, previous coworkers, or pals about your market research so that their friends and acquaintances can participate.

Prepare questions for your research once you have your participant list ready. A 30-35 minute in-person interview, a market research survey or a focus group are all possibilities. Prepare a list of questions that are specific to the research format.

Pitfalls of Overindexing

Don’t limit yourself to one consumer persona when you could be assisting others with comparable issues. Many people make the mistake of focusing solely on one sector and marketing to them. If you over-index all of your content for a single buyer persona, you risk missing out on large market segments that don’t fit your ideal consumer. 

Don’t be hesitant to venture outside of your comfort zone to generate new business from secondary or tertiary sources. Make sure it reaches as many people as possible, and don’t be hesitant to adopt it for new mediums or devices.

Repurposing material with different groups in mind is significantly easier and less expensive than constantly creating fresh content. This method will also shorten and reduce the creation period, potentially enhancing ROI.

Take a look at who your competition is.

One of the most effective ways to gain a thorough understanding of your target audience is to conduct competitor research. You will not only gain inspiration for marketing your products and services from others, but you will also notice their flaws and underserved market segments.

In your research, consider the following questions:

What services do your competitors provide to their clients?

What do your competitors’ customers pay for their products?

What distinguishes your competitor’s product from yours in terms of features and benefits?

Do customers prefer low-cost goods or do they want high-quality goods?

Will they pay more for high-quality products with extra features?

What are their consumers saying on social media about them?

What characteristics are they emphasizing the most?

Are there any flaws in your competitors’ reviews that you can find?

Is there anything you can do to improve their product with yours?

You can create your list of competitor research questions based on your target market and target audience. The only goal is to imitate their best practices and gain a better understanding of your target audience.